William McDonough: Waste = Food

***YOU MAY HAVE TO CLICK ON THE STATUS BAR TO GET THIS VIDEO GOING***  JUST A LITTLE TINKERING...IT'S WORTH IT!

An inspiring documentary on the Cradle to Cradle design concept of the chemist Michael Braungart and the architect William McDonough.  Winner of the Silver Dragon at the Beijing International Science Film Festival 2006.

Man is the only creature that produces landfills.  Natural resources are being depleted on a rapid scale while production and consumption are rising in nations like China and India.  The waste production world wide is enormous and if we do not do anything we will soon have turned all our resources into one big messy landfill.  But there is hope.  The German chemist, Michael Braungart, and the American designer-architect William McDonough are fundamentally changing the way we produce and build.  If waste would become food for the biosphere or the technosphere (all the technical products we make), production and consumption could become beneficial for the planet.  A design and production concept that they call Cradle to Cradle.  A concept that is seen as the next industrial revolution.

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